7 Ways to Optimize your YouTube Channel

I have viewed hundreds if not thousands of artist's YouTube channels and most of them are not optimized. Having a blank profile can really hurt your brand and you can miss out on potential followers. It is so crucial that you use all the features provided by each social media platform. Each network has its own set of features and should be optimized. Social media helps your Google rank and online presence therefore should be completed to the full extent. Here's an example; let's say a fan is searching YouTube and finds your video. Then they go to your profile to to find your artist bio and social media links but they are no where to be found. You need to have that info there so that fans can get it and not forget about you. This can be fixed in 10 minutes. Here's how...

1. Make sure you are signed into your YouTube Channel and then click the 'About' section.

2. Add an interesting cover photo. This requires a large photo with dimensions of at least 2560 x 1440 pixels.

3. Add a profile photo. This link will bring you to your Google+ page and you can edit it there. I recommend using the same profile picture you use on Facebook & Twitter.

4. Edit the description with your artist bio. This is the perfect space to introduce yourself and explain why you are different.

5. Add your social media links. The links will show up left to right as you enter them top to bottom, respectively. You will only be able to add 5 links so choose wisely.

6. Edit channel name. Click 'YouTube Settings' and then follow the instructions under 'Name' section. You will want to use your artist or brand name here.

7. Add a featured video and playlists to the homepage. Click "Edit Channel Navigation" and enable "Browse" then follow the prompt. Once enable you will be able to choose a featured video and add playlists .