It's been over a decade since there has been a streetwear brand with a purpose to arrive on the scene and impact the fashion market. The brand behind the change is called, Frontline Millionaires. During a current pandemic, the new fashion house shines bright as it answers the call with a socially aware appeal. Endorsed by the culture, the brand has received support by several Hip-Hop acts including Rapsody, Roddy Richh, and Griselda. UHH's Boom sits down with the brand's creators to discuss the past, present and what's to come next from the new sensations. Read the complete interview below.
Boom: First things first, explain the origin of Frontline Millionaires and the names it's significant?
FM: We (Victor Jackson and RayQuan Miles) officially started Frontline Millionaires Clothing last year. The brand's identity is anchored in positioning ourselves on the “Frontline.” The company was launched with the sole purpose of positively influencing the community while fostering leaders. Raised in Brooklyn (New York) and Hampton (Virginia) respectively, we experienced a multitude of obstacles including gangs, violence, and drugs all as a result of inadequate resources. Despite the grueling circumstances, they accepted the challenge to overcome their adversities and use them as fuel to propel themselves into prosperity.
Boom: The late-Nipsey Hussle had a major influence on the brand. What was it about Nipsey Tha Great that had such an impact?
FM: Nipsey Hussle was a leader in every sense of the word. We first heard the term 'front line millionaires' on his song “Keyz 2 The City 2.” Following a visit to Los Angeles’ famous, Slauson Avenue back in May 2018, we began taking the necessary steps to evolve FMC from a good idea into a full-fledged fashion house.
Boom: Long Live Nipsey! Along with him, who else would you consider a major influence on the brand?
FM: Outside of him, we drew inspiration from high-end streetwear designer's Emory Jones of Paper Planes, Pharrell Williams of Billionaire Boys Club, Jerry Lorenzo of Fear of God, Don Crawly of Don C, Nigo of Bathing Ape, Ronnie Fieg of Kith, and James Jebbia of Supreme.
Check out a few images from their current collection below:
Boom: Every fashion house endures adversities, how has Frontline Millionaires handled these situations?
FM: We’ve all experienced hardships, but wielding an affirmative attitude can make all the difference in our futures. Underdogs can become top dogs. We are the first responders in any situation. We are calculated creatives who understand risk and reward.
Check out the complete Frontline Millionaires catalog today on the official website. Follow the clothing line on Instagram and Twitter for daily updates and more.