Ever now and then, an artist lands in my inbox that reminds me why I love Hip Hop and Rap. Today, that artist is Alex Aff. Not only did the North Carolina rapper kill the beat; he made the beat. His lyrics are relevant. His flow is in the pocket. His storytelling is relatable. Alex Aff makes it clear that perseverance is essential in his wavy track. He reflects on situations he's gone through on this very personal record, which is also the title track for his upcoming album to be released this fall.