Dave East is talking that real talk of New York right now. The Spanish-Harlem rapper partnered with Under Armour and Finish Line for their Tight For Tomorrow Campaign. It's only right since the campaign is focus on the New York Knicks star: Jerian Grant. Dave East reminds us that winners never lose and losers never win. When you come from the bottom of NYC to now being in the same lane as NaS and famous ballers who play in Madison Square Garden, no one can tell you nothing.