Boston’s own Rite Hook has returned with “The Road,” an equally gritty and catchy new single from the hard-nosed rapper destined to leave heads spinning with his whirlwind bars. At least, that’s what’ll happen once you hear the second verse on this track, which is a non-album leak off his upcoming next album, Modify.
Hook’s fervent rhymes are the perfect match for the tough, neck-breaking instrumental supplied by Sicknature of acclaimed production team the Snowgoons. As each teeth-gritting line hits your speaker, it’s complemented by hard-hitting percussion and a sing-song chorus that’s become something of a trademark for the Beantown resident. It’s rare that an emcee can balance writing rhymes and vocals like Hook, and he makes it sound easy on “The Road.”
“The Road” is available now for streaming. Consider it a holdover as we wait for the proper first single off Modify, which drops in early 2016 on Leedz Edutainment, and serves as the follow-up to 2013’s From The Wrong.